Join the 4 Cool Moves Webinar and Check Out These Resources

How’s your weather? The sky outside my office window was filled with snowflakes yesterday—a doubly jarring springtime event. That’s because I moved some time ago from the Midwest to Sunny Santa Fe, New Mexico and also because I have been preparing to give the May webinar presentation for CEA, on hot weather energy saving tips. Think about sandals, sunhats, lemonade or cold beer, humidity, and utility customers worried about their cooling bills. It will happen sooner than we think—so I’m inviting everyone to join us for the free “4 Cool Moves” webinar, May 20 at noon Central time.

So join us to find out about my 4 Cool Moves—I’m not telling, but you know I’ll be drawing on a campaign that comes at low cost (or no cost) to the utility, while providing significant savings and comfort for its customers. Plus, it will be fun. Aren’t you tired of energy-saving campaigns that give you a honey-do list of weekend spoilers? I will actually draw on some current marketing and behavioral science research, to underscore what we already know—for example, that “every journey begins with a single step,” and that researching new light bulbs online almost always winds up taking us to YouTube Amazing Cat Tricks.

Here are a few of the (more useful!) Web sites I recommend, to supplement the webinar presentation:

The gateway to Energy Star’s treasure trove of technical and market...

Alliance to Save Energy focuses on saving money and increasing comfort

California knows energy savings—you can dress that with or without ...

One good resource from the social marketing bookshelf

And, oh, how did I wind up on YouTube?! (Best efficient light ad, honest!)

https://www.youtube.com/watch?v=_kocZ-j-o3I